AC

Shopping Ads Certification Questions

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  1. 51How do Smart Shopping campaigns work?Explained
  2. 52Which of the following attributes is optional when setting up a product feed in the Google Merchant Center?Explained
  3. 53What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two. Select 2 Correct ResponsesMultiple correct
  4. 54What are the three main components of Google’s policy mission statement? Choose three. Select 3 Correct ResponsesMultiple correct
  5. 55Which basic website requirement must everyone follow in order to advertise on Shopping ads?Explained
  6. 56Which statement is true about Shopping ads?Explained
  7. 57What can you do to help prevent Standard Shopping ads from appearing when you don’t want them to?Explained
  8. 58Which of these things does a Performance max campaign automatically optimize?Explained
  9. 59Which definition of attributes in the product feed is correct?Explained
  10. 60Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product?Explained
  11. 61Which of these configurations do you need prior to launching a Performance Max campaign?Explained
  12. 62Which of these is an online sales goal?Explained
  13. 63Where might you see Standard Shopping ads? Choose three. Select 3 Correct ResponsesMultiple correct
  14. 64What triggers a charge for a Shopping ad?Explained
  15. 65You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?Explained
  16. 66Which of these components are optimized automatically with a Performance max campaign?Explained
  17. 67If you were advising a client who wanted to run on Performance Max and use Maximize Conversion Value as a bid strategy, which optional secondary bid strategy should you advise them to choose?Explained
  18. 68Which three of the following benefits does a Performance Campaign offer? Choose three. Select 3 Correct ResponsesMultiple correct
  19. 69You are advising someone on the difference between Performance Max campaigns and Standard Shopping campaigns. What could you tell them that would accurately convey Performance Max campaigns’ benefits?Explained
  20. 70Which of these statements about Performance Max campaigns is accurate?Explained
  21. 71You’ve operated a successful online retail business for a decade without changing your product and marketing strategy. You’ve observed a recent trend, though—shoppers are buying less each time they make a purchase. Which actions should you take? Choose two. Select 2 Correct ResponsesMultiple correct
  22. 72Which of these choices would make a good optional secondary bid strategy for a client who wanted to run on Performance Max using Maximize Conversion Value as their bid strategy?Explained
  23. 73What will happen if you try to upload a feed in Google Merchant Center that does not have availability for each product?Explained
  24. 74Which of these marketing objectives does Performance Max for Retail rely upon?Explained
  25. 75Which of these is a benefit of Shopping Ads?Explained
  26. 76Which of these statements is true of Performance Max campaigns? (See How do Smart Shopping campaigns work?)Explained
  27. 77Which of these are ways you can help build a better consumer experience to drive action? Choose three. Select 3 Correct ResponsesMultiple correct
  28. 78Which type of automated bidding strategy is Target return on ad spend (ROAS)?Explained
  29. 79Which Performance max campaign setting will help you determine the value of getting new customers?Explained
  30. 80Which of these are ways Shopping helps you reach your goals? Choose three. Select 3 Correct ResponsesMultiple correct
  31. 81Which two of the following are options for checking out when shoppers purchase an item? Choose two.Multiple correct
  32. 82You’ve owned a successful online retail business for a decade. Though the product and marketing strategy hasn’t changed, shoppers’ behavior has changed—they tend to be buying less and less with each transaction. Which two actions should you take? Choose two. Select 2 Correct ResponsesMultiple correct
  33. 83How do Standard Shopping and Performance Max campaigns differ in their approaches to reaching customers?Explained
  34. 84What happens if you violate Google policy?Explained
  35. 85Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?Explained
  36. 86What are two means of upgrading all of your Smart Shopping campaign to Performance Max at once? Choose two. Select 2 Correct ResponsesMultiple correct
  37. 87Which benefit do you get from using Performance Max campaigns to run across Google platforms including YouTube, Google Search, and Google Images?Explained
  38. 88What can automated bidding help an advertiser improve?Explained
  39. 89Millie is managing a Google Ads campaign for a new client who’s tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?Explained
  40. 90What’s an example of an omnichannel goal?Explained
  41. 91How do Performance Max campaigns work?Explained
  42. 92Which three benefits are associated with a Performance Max campaign? Choose three. Select 3 Correct ResponsesMultiple correct
  43. 93You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?Explained
  44. 94You’d like to promote your products across Google’s platform but aren’t sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns?Explained
  45. 95When setting up a product feed in the Google Merchant Center, which of the following attributes is optional?Explained
  46. 96You own a small business that sells scented candles. You’re prepared to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?Explained
  47. 97In which two ways can you upgrade all your Smart Shopping campaigns to Performance Max at once? Choose two. Select 2 Correct ResponsesMultiple correct
  48. 98A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?Explained
  49. 99Viktor will be using Revenue-focused bidding strategy. Because he has been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy.Explained
  50. 100Which factors should an advertiser consider when deciding on a bidding strategy?Explained