Which of these choices would make a good optional secondary bid strategy for a client who wanted to run on Performance Max using Maximize Conversion Value as their bid strategy?
Correct Answer
Target Return On Ad Spend (tROAS)
Key takeaways
Target ROAS is the optional secondary strategy for maximise conversion value.
It converts open-ended value pursuit into a committed return.
Manual and click-based strategies cannot express a revenue target.
Why is this the correct answer?
Target ROAS is the secondary strategy that pairs with maximise conversion value. The primary strategy pursues as much revenue as the budget allows; adding a ROAS target holds it to a stated return per unit of spend, turning an open-ended pursuit of value into a committed efficiency level. The alternatives are click-based or manual and cannot express a revenue target.
Why are the other options wrong?
Enhanced CPC
Enhanced CPC adjusts manual bids, which Performance Max does not use.
Maximize Clicks
Maximise clicks optimises for traffic rather than revenue, so it cannot act as a value target.
Manual Max CPC
Manual max CPC is unavailable in Performance Max and sets a price rather than a target.
Frequently asked questions about this topic
What happens if the ROAS target is set too high?
Delivery drops sharply, because few auctions clear a demanding efficiency bar. Starting near the return the campaign is already achieving and tightening gradually keeps enough conversion volume for the system to keep learning.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
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