Google Ads Apps Certification Questions & Answers

How to pass the Google Ads Apps exam

• Know the difference between App campaigns for installs, for engagement and for pre-registration.
• Understand why in-app action tracking (via Firebase or an app attribution partner) matters for bidding.
• Learn how asset reports guide which text, images and videos to replace.

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Recently updated questions

1. 1Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?
2. 2Adam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry?
3. 3Alex has read a lot about Google App campaigns and he’s eager to start one of his own. What’s the first thing that he should do before jumping into the Google Ads interface?
4. 4What are two compelling reasons for including an app as part of a marketing strategy? (Choose two)Multiple correct
5. 5Why is conversion tracking critical for Google App campaigns? Select the best answer.

All Google Ads Apps questions

1. 1Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?
2. 2Adam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry?
3. 3Alex has read a lot about Google App campaigns and he’s eager to start one of his own. What’s the first thing that he should do before jumping into the Google Ads interface?
4. 4What are two compelling reasons for including an app as part of a marketing strategy? (Choose two)Multiple correct
5. 5Why is conversion tracking critical for Google App campaigns? Select the best answer.
6. 6How does machine learning in Google App campaigns benefit both marketers and users?
7. 7Cosmetics brand Lit Looks isn’t getting the reach that they expected from their Google App install campaign. They want to optimise their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10–30 seconds in duration. What are they missing in their video asset mix?
8. 8Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can help guide the machine learning powered campaign? Select All Correct ResponsesMultiple correct
9. 9George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?
10. 10In what way do Google App campaigns simplify the ad creation process?
11. 11Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?
12. 12Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two.) Select All Correct ResponsesMultiple correct
13. 13Betty’s manager is wondering why she needs to spend time on her new Google App campaign, since machine learning helps to automate a significant amount of the campaign. What are three things Betty can do to guide the campaign? (Choose three.) Select All Correct ResponsesMultiple correct
14. 14A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?
15. 15When creating image assets for an app campaign, which two of the following should you consider? (Choose two.) Select 2 Correct ResponsesMultiple correct
16. 16How do humans and machines work as an effective team when running Google App campaigns?
17. 17What’s the advantage of identifying app users with high lifetime value in a Google App campaign?
18. 18For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?
19. 19What are the two key components of a high-quality app experience?
20. 20Oscar has been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?
21. 21An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs?
22. 22What’s the maximum number of localised store listing experiments that can be run at once in Google Play?
23. 23Which statement summarises a Google App campaign?
24. 24Where do users spend the most time when on mobile devices?
25. 25Which statement is true regarding conversion rates between apps and mobile web?
26. 26Which three skills do marketers bring to the table when working with machine learning? (Choose three.) Select All Correct ResponsesMultiple correct
27. 27A retail company needs to upload creative assets for their app campaign. What aspect ratios are accepted for image assets?
28. 28Luca is running a Google App campaign for news publisher World News Online. Why should Luca care about the quality of World News Online’s listing on Google Play? (Choose two)Multiple correct
29. 29Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions?
30. 30You’re an experienced Google Ads account manager, but you’re struggling with leaving the majority of campaign management to machine learning in Google App campaigns. What are two reasons for you to rely on machine learning instead of doing everything manually? (Choose two.) Select 2 Correct ResponsesMultiple correct
31. 31Image assets for an app campaign should adhere to which two of the following responses? (Choose two.) Select 2 Correct ResponsesMultiple correct
32. 32Which three statements about machine learning are true? (Choose three.) Select All Correct ResponsesMultiple correct
33. 33You work for an agency and you need to upload image assets to your customer’s app campaign. What aspect ratios should you use?
34. 34Gordon is running a Google App campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine to achieve optimal performance?
35. 35William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value he still adds for his clients. What are two reasons why William can be excited about the growing impact of machine learning on marketing? (Choose two.) Select All Correct ResponsesMultiple correct
36. 36What’s an advantage to having software developer kits (SDKs) in place from both Firebase and other measurement partners?
37. 37Why might a cosmetics company that traditionally sells products in stores promote their app?
38. 38Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.) Select All Correct ResponsesMultiple correct
39. 39How do Google App campaigns help reduce the manual test-and-iterate efforts of advertisers?
40. 40Naomi wants to promote her app with Google Ads, but has multiple campaign goals. What action should she take when promoting an app with multiple goals in an App campaign?
41. 41Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?
42. 42The correct order of the app’s lifecycle is as follows.
43. 43Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?
44. 44What are two ways to achieve creative excellence in Google App campaigns? (Choose two)Multiple correct
45. 45Why doesn’t machine learning happen immediately after starting a Google App campaign?
46. 46What important role does app promotion play in the mobile gaming industry?
47. 47Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?
48. 48Harry’s about to launch a new app and wants to attract new users with the help of a Google App campaign. Which campaign subtype should Harry select when setting up this new campaign?
49. 49As with all Google Ads products, brand safety is of the utmost importance to Google App campaigns. Therefore, Google gives advertisers additional control over their placements, including the ability to exclude placements. What’s the maximum number of placements per account an advertiser can exclude?
50. 50Google App campaign objectives should depend on which of the following?