Oscar has been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?
Comparing the app against other industry apps.
Portraying people using the app.
A behind-the-scenes look at how the app was made.
Showing the app and its functionality.
Correct Answer
Showing the app and its functionality.
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About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
Exam guide and all 178 Google Ads Apps questions →Related Google Ads Apps questions
- 1Cosmetics brand Lit Looks isn’t getting the reach that they expected from their Google App install campaign. They want to optimise their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10–30 seconds in duration. What are they missing in their video asset mix?
- 2Sophie has been asked to create image assets that adhere to best practices for Google App campaigns. She wants to guarantee placement across all channels. At minimum, what image assets should Sophie create and upload?
- 3Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions?
- 4A financial company wants to run an app campaign and needs to create assets. What’s the maximum number of HTML, image, and video assets per ad group for an app campaign?
- 5Roger’s added text, image, and video assets to his ad group, but he isn’t familiar with HTML5 assets. Why would an advertiser choose to provide HTML5 assets in a Google App campaign?
- 6You work for an agency and it’s time to discuss creative assets with your client. For an app campaign, what’s the maximum number of HTML, image and video assets per ad group?