HubSpot SEO Certification Questions & Answers

How to pass the HubSpot SEO exam

• Understand the topic cluster model and how pillar pages link to cluster content.
• Know the core technical SEO checks: crawlability, indexing, site speed and mobile.
• Learn how search intent should shape the content you create.

Topics covered

Recently updated questions

1. 1What kind of content is most likely to be organically linked to?
2. 2When building a relationship with the goal of receiving backlinks, what is the first thing you should do?
3. 3How do you build discovery and relevance for search engines?
4. 4When would it be beneficial to have a different title tag than your heading tag?
5. 5True or False? All link-building tactics require building a relationship in order to work.

All HubSpot SEO questions

1. 1What kind of content is most likely to be organically linked to?
2. 2When building a relationship with the goal of receiving backlinks, what is the first thing you should do?
3. 3How do you build discovery and relevance for search engines?
4. 4When would it be beneficial to have a different title tag than your heading tag?
5. 5True or False? All link-building tactics require building a relationship in order to work.
6. 6True or False? You should emulate the top-ranking content for your target keyword, but offer unique value.
7. 7Which of these is an example of a long-tail keyword?
8. 8What kind of heading tag should you use for subtitles on a page?
9. 9What do you need to balance when doing SEO?
10. 10Why is over-optimizing bad?
11. 11What tool can you use to test for errors in structured data markup?
12. 12Jo is a marketer at Papier, a stationery company that does most of their business online. Jo has noticed that Papier is falling behind their competitors in search results and wants to improve their ranking and clickthrough rate. How should Jo go about optimizing the Papier website for this goal?
13. 13How do search engines use sitemaps?
14. 14What was the purpose of the Google Hummingbird algorithm update?
15. 15Choose all that apply. What does your backlink profile measure?Multiple correct
16. 16Choose all that apply. Why are meta descriptions important?Multiple correct
17. 17Choose all that apply. Why is it important to have HTTPS for your website?Multiple correct
18. 18Choose all that apply. Why are internal links important for SEO?Multiple correct
19. 19Which of these is a strategy to determine the internal linking structure of a website?
20. 20Which of these is an example of a top-level domain?
21. 21When should you decide to work with a developer to implement structured data on a page?
22. 22What kind of company would benefit from the site links rich snippet?
23. 23Choose all that apply. What are the most important things to do when replying to press request alerts?Multiple correct
24. 24If you track nothing else for SEO, make sure you track ___.
25. 25Choose all that apply. Which of these are ways to increase your site speed?Multiple correct
26. 26Sam is the marketing director for StyleHub, a clothing boutique. They opened their brick and mortar store last year, but Sam only published the website a month ago and it isn’t receiving much traffic yet. Now, they’re ready to focus on SEO and have some resources to dedicate to it. Which three tactics should Sam focus on initially?
27. 27Chris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners. Chris wants to increase traffic to The Pet Box’s main product page. Right now that page ranks on the second page of search results for their target keyword. Chris has started improving the on-page SEO of the page, optimizing it for their target keyword, and seeking backlinks from popular pet care blogs. In order to track progress towards their goal, which metrics should Chris track?
28. 28Why would you want to run competitive analyses of keywords?
29. 29How many links does it take to rank high in search results?
30. 30When performing keyword research, how can you determine which keywords you should create content for?
31. 31Choose all that apply. What data can you gather about your website from Google Search Console?Multiple correct
32. 32Zoe is a digital marketer at a graphic design agency, and she’s been tasked this quarter with improving the firm’s SEO. However, the only guidance she has received from her boss is to get the site to rank higher on Google. In order for Zoe to create a successful SEO strategy for the business, what should her first step be?
33. 33Choose all that apply. Which of these tactics will help improve your website’s internal linking?Multiple correct
34. 34You’re trying to rank for one of your target topics using a web page that contains a long, canonical piece of written content. However, when you do your research on what’s already ranking for that topic by searching for it on Google, you notice that the majority of search results on page one are videos. Which of the following actions will give your website the best chance of ranking for this topic?
35. 35Choose all that apply. How do you determine the authority of a piece of content?Multiple correct
36. 36Choose all that apply. Which of these are important KPIs to consider for SEO?Multiple correct
37. 37Choose all that apply. Which of these factors will affect your SEO strategy?Multiple correct
38. 38Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Driscoll’s website, which search engine function is at play?
39. 39What is a pillar page?
40. 40Google measures how interesting other people think your content is through ___.
41. 41True or False? Google doesn’t care about the quality of backlinks, only the quantity.
42. 42True or False? Backlinks build authority.
43. 43True or False? The majority of SERPs include some type of rich results.
44. 44What are rich results?
45. 45True or False? No matter what SEO tool you use, the metrics will be exactly the same.
46. 46True or False? It is a best practice to make your URLs as long and descriptive as possible.
47. 47What technical SEO issue can you solve with an SSL certificate?
48. 48True or False? When you make a change to a page, Google immediately crawls it.
49. 49True or False? Google accounts for the majority of searches worldwide.
50. 50True or False? The same SEO strategy will yield the same results for all websites.