Google Ads Display Certification Questions & Answers

How to pass the Google Ads Display exam

• Separate audience types clearly: your data segments (remarketing), custom segments, in-market and affinity.
• Know what optimised targeting does and when it expands beyond your chosen audiences.
• Understand why responsive display ads need several headlines, images and logos to perform.
• Expect measurement questions on view-through conversions and brand lift.

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Recently updated questions

1. 1What’s a key benefit of Responsive Display Ads?Multiple correct
2. 2A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two. Select 2 Correct ResponsesMultiple correct
3. 3Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but she realises that it is a niche market. She wants to use a Google display ads campaign to build awareness for her new brand. Which Google display ad targeting option can help Amy with her goal of creating awareness within her niche market?
4. 4Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
5. 5Gavin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin’s marketing goals?

All Google Ads Display questions

1. 1What’s a key benefit of Responsive Display Ads?Multiple correct
2. 2A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two. Select 2 Correct ResponsesMultiple correct
3. 3Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but she realises that it is a niche market. She wants to use a Google display ads campaign to build awareness for her new brand. Which Google display ad targeting option can help Amy with her goal of creating awareness within her niche market?
4. 4Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
5. 5Gavin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin’s marketing goals?
6. 6Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
7. 7What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct ResponsesMultiple correct
8. 8Dynamic remarketing can benefit Ken who wants to take performance to the next level with the help of Dynamic remarketing by showing exact products to potential customers that have previously seen them on his website. .
9. 9You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
10. 10Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
11. 11What are two ways in which Google Ads can fuel your business goals? (Choose two)Multiple correct
12. 12Loretta is the advertising director for a large meal kit company. She’s setting up a Google Display campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach that a Google Display campaign can provide to Loretta?
13. 13Kevin has a large collection of images and videos available for use but not a lot of time to design ad creatives for his Google Display ads campaign. Which Display ad format could Kevin use to save time?
14. 14A small pastry business is in the process of creating ads within their Display campaign. They find that there are two main ad formats that they can use. What are the two main ad formats used in a Display campaign? Choose two. Select 2 Correct ResponsesMultiple correct
15. 15A benefit of machine learning is that it algorithmically helps set the appropriate bid for each and every auction.
16. 16Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)Multiple correct
17. 17How does Google Display Ads drive marketing results for thousands of advertisers worldwide? - Latest Question Answers of Google Certification Exams
18. 18Asmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
19. 19A marketing director of a large team is looking to reach an audience at scale through Display campaigns. How might Display campaign reporting help with this objective?
20. 20An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.Multiple correct
21. 21A marketing director wants to acquire a lot of exposure for a new product line that her company’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. How could she achieve her marketing goal using a Display campaign?
22. 22Which of the following examples are suited for responsive display ads? (Select two) Select 2 Correct ResponsesMultiple correct
23. 23Mary manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
24. 24A small business uses Google Display ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display ads connects with these valuable audiences?
25. 25What's an advantage of using Responsive Display Ads? - Latest Question Answers of Google Certification Exams
26. 26Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin's marketing goals? - Latest Question Answers of Google Certification Exams
27. 27Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?
28. 28Mike is interested in using automation to more effectively manage his Google Display campaigns. What’s one automation model that Smart Display campaigns provide?
29. 29Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
30. 30Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign?Multiple correct
31. 31Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?
32. 32Google Display lets advertisers choose between two main ad formats: responsive display ads and uploaded image ads. Match the benefit of each ad type to the appropriate ad format option.
33. 33What are two ways in which Google Ads can fuel your business goals? (Choose two) Select 2 Correct ResponsesMultiple correct
34. 34Which Display Ad format runs in both native and non-native inventory?
35. 35Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?
36. 36When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
37. 37Google Display campaigns let advertisers choose between two main ad formats: responsive display ads and uploaded image ads. What’s the main benefit of an uploaded image ad?
38. 38Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
39. 39Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
40. 40Which statement accurately describes the reach of Affinity Audiences’ targeting?
41. 41Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?
42. 42Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
43. 43Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
44. 44Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
45. 45When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
46. 46What’s one reason to use a responsive display ad for your campaign?
47. 47Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
48. 48Which statement is true about Responsive Display Ads?
49. 49Which two are available in Google Ads? (Choose two.)Multiple correct
50. 50Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?