Shopping Ads Certification Questions & Answers

How to pass the Google Ads Shopping exam

• Know what Merchant Center is responsible for versus Google Ads.
• Understand how product data quality (titles, images, GTINs) affects eligibility and performance.
• Learn when Target ROAS makes sense and what data it needs.
• Be ready for Performance Max questions: asset groups, listing groups and new customer acquisition goals.

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Recently updated questions

1. 1Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?Explained
2. 2Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?Explained
3. 3Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?Explained
4. 4Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?Explained
5. 5Samira recently opened an online potted plant shop and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?Explained

All Google Ads Shopping questions

1. 1Which of the following goals can you achieve for your marketing campaign by using automated bidding?Multiple correct
2. 2Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?Explained
3. 3Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?Explained
4. 4Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?Explained
5. 5Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?Explained
6. 6Samira recently opened an online potted plant shop and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?Explained
7. 7Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?Explained
8. 8What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?Explained
9. 9You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?Explained
10. 10How is using non-last-click attribution conversions useful for Performance Planner forecasts?Explained
11. 11Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which two Google Ads campaign types should Marisol use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores? Select 2 Correct ResponsesMultiple correct
12. 12What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)Multiple correct
13. 13Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?Explained
14. 14Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?Explained
15. 15While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?Explained
16. 16How does automating your bid contribute to a successful Google Ads campaign?Explained
17. 17Why is using the performance targets feature after utilizing the Performance Planner recommended?Explained
18. 18Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)Multiple correct
19. 19Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?Explained
20. 20Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?Explained
21. 21Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?Explained
22. 22Hank wants to use a ‘Maximise conversions’ campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?Explained
23. 23Why should your business use Performance Planner?Explained
24. 24You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Select All Correct ResponsesMultiple correct
25. 25What is a valid recommendation that the Performance Planner can provide?Explained
26. 26What does Performance Planner automatically do?Explained
27. 27Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?Explained
28. 28Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?Multiple correct
29. 29Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?Explained
30. 30What can the Performance Planner recommend?Explained
31. 31Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?Explained
32. 32What can the Performance Planner assist you with?Explained
33. 33What is one way that Performance Planner helps businesses increase sales?Explained
34. 34Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?Explained
35. 35Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca?Multiple correct
36. 36Why should campaigns with different marketing objectives be separated into different Performance Planner plans?Explained
37. 37You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?Explained
38. 38When visibility is the campaign goal, which bidding strategy should an advertiser choose?Explained
39. 39You’ve owned a successful online retail business for 10 years. Recently, shopping behaviour has shifted, and shoppers are buying less each time. The product and marketing strategy hasn’t changed. Which two actions should you take? Choose two.Multiple correct
40. 40You’re in the process of creating a Google Merchant Center account and realise that you don’t have a refund policy. Your company does not allow refunds. What should you do next?Explained
41. 41What are two ways that your shoppers can check out when purchasing an item? Choose two.Multiple correct
42. 42You’re setting up a product feed in Merchant Center for the first time, and you realise that you don’t have availability for each product. What will happen if you try to upload the feed in Google Merchant Center?Explained
43. 43What are two commonly used programmes in Google Merchant Center? Choose two.Multiple correct
44. 44Where would you go to opt in to the Product ratings programme?Explained
45. 45You’re using Performance Max campaigns to run across Google platforms, such as Google Search, Google Images and YouTube. In this scenario, what’s a benefit that you gain with Performance Max?Explained
46. 46A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?Explained
47. 47If you want to know the value of getting new customers, which setting in a Performance max campaign will help you do that?Explained
48. 48What happens if you don’t resolve repeated policy violations, such as the price in the feed not matching the price on the website?Explained
49. 49What are free product listings?Explained
50. 50Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?Explained