What happens if you don’t resolve repeated policy violations, such as the price in the feed not matching the price on the website?
Correct Answer
Google Merchant Center account suspension
Key takeaways
Unresolved repeat violations suspend the Merchant Center account.
Individual problems begin as item disapprovals and escalate if ignored.
Suspension stops all products serving, not just the offending ones.
Why is this the correct answer?
Repeated, unresolved policy violations escalate to suspension of the Merchant Center account. Individual problems start as item disapprovals, but a persistent pattern — price mismatches left unfixed across the catalogue — is treated as an account-level failure rather than a data error, and suspension stops all products serving. It is escalation for not fixing, which is why working through Diagnostics promptly matters more than the individual item.
Why are the other options wrong?
Feed suspension
There is no feed suspension as the endpoint. Individual items are disapproved, and the escalation is to the account.
Google My Business account suspension
A Business Profile covers your physical business listing and is not suspended for product data problems.
Google Ads account suspension
The advertising account is a separate system. A Merchant Center policy failure suspends Merchant Center.
Frequently asked questions about this topic
How do I recover from a suspension?
Read the stated reason, fix the underlying cause across the whole catalogue rather than the flagged samples, then request a review. Failed reviews make reinstatement progressively harder, so it pays to be thorough before the first request.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1You’re in the process of creating a Google Merchant Center account and realise that you don’t have a refund policy. Your company does not allow refunds. What should you do next?Explained
- 2You’re setting up a product feed in Merchant Center for the first time, and you realise that you don’t have availability for each product. What will happen if you try to upload the feed in Google Merchant Center?Explained
- 3Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product?Explained
- 4What will happen if you try to upload a feed in Google Merchant Center that does not have availability for each product?Explained
- 5A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?Explained
- 6You’re looking to buy four stools for your new home bar. A retailer advertises the price for one stool in an ad, but the image in the ad is a bar with four stools. When users click on the ad, they land on the product page with one stool. Which Shopping ads policy is the advertiser violating?