A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?
Correct Answer
Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)
Key takeaways
Title order: brand, then product type, then distinguishing attributes.
Front-load the matching words, because titles truncate in the ad.
Availability belongs in its own attribute, never the title.
Why is this the correct answer?
A strong product title reads like the search a buyer would type, which means brand first, then the product type, then the attributes that distinguish the variant — colour, size, model. That ordering front-loads the words with the most matching weight, which matters because titles truncate in the ad. Availability is essential data but belongs in its own attribute rather than the title.
Why are the other options wrong?
Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)
This places availability in the title, where it does not belong. Availability is its own required attribute.
Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
Availability again appears in the title rather than in its dedicated field.
Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
Same problem, with availability sitting in the title ahead of the distinguishing attributes.
Frequently asked questions about this topic
Does the best title order vary by category?
Yes. Clothing benefits from size and colour appearing early; electronics usually need the model number. The principle holds — brand, product, distinguishing detail — but which detail matters most depends on how people search in that category.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
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