Viktor will be using Revenue-focused bidding strategy. Because he has been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy.
Correct Answer
Revenue-focused bidding
Key takeaways
Revenue-focused strategies weight conversions by the value they produce.
Target ROAS and maximise conversion value are the two in this family.
Conversion values must be passed with the conversion for them to work.
Why is this the correct answer?
A revenue-focused strategy is the one that weights conversions by the value they produce rather than counting them equally. Strategies such as target ROAS and maximise conversion value belong to this family, and they depend on conversion values being passed alongside the conversions themselves. Thirty days of conversion tracking is what makes that possible — the history gives the system something to optimise against.
Why are the other options wrong?
Conversion-focused bidding
Conversion-focused strategies count conversions equally and cannot express a return on spend.
Consideration-focused bidding
Consideration is a marketing funnel stage rather than a Google Ads bidding category.
Awareness-based bidding
Awareness bidding covers impression-based strategies with no revenue component.
Frequently asked questions about this topic
How much conversion history is enough?
There is no single threshold, and it depends on volume rather than days. A campaign with a steady weekly flow of conversions gives a value strategy something to learn from; one with a handful a month will behave erratically whatever the elapsed time.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
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