Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?
Correct Answer
Maximize clicks
Key takeaways
Maximise clicks buys the most visits available within a fixed budget.
It suits a small budget with a traffic goal and little conversion data.
Set a maximum CPC limit so a few costly clicks do not absorb the budget.
Why is this the correct answer?
Priya's constraint is a small fixed budget and her goal is volume of visitors, so maximise clicks is the direct fit: it spends what is available on as many clicks as it can get. The conversion-based strategies need conversion data and optimise for outcomes beyond the visit, and impression share buys visibility rather than traffic — neither matches a brief that is explicitly about driving people to the site.
Why are the other options wrong?
Target impression share
Target impression share optimises for appearing on the page, which can consume a small budget on visibility without delivering visits.
Enhanced cost-per-click (eCPC)
Enhanced CPC adjusts manual bids you still have to set and maintain, and it optimises towards conversions rather than click volume.
Target return on ad spend (tROAS)
Target ROAS needs conversion values and pursues revenue efficiency, not the traffic Priya is asking for.
Frequently asked questions about this topic
Is a $500 monthly budget workable in Google Ads?
It can be, but it has to be concentrated. Spreading a small budget across many campaigns, locations and keywords leaves nothing with enough delivery to learn from. Tight targeting on the terms closest to purchase usually works far better than broad coverage.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
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