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AI-Powered Performance Ads Certification Questions & Answers

149 questions · 0 with full explanations · Updated

The AI-Powered Performance Ads Certification focuses on Google's automated products and how to feed them well: Performance Max, Smart Bidding, broad match and AI-generated assets, plus the measurement foundations that make automation work.

Where to take it
Google Skillshop
Cost
Free
Who it's for
Advertisers moving from manual controls to automation, and agencies managing Performance Max.

How to pass the AI-Powered Performance Ads exam

  • Think in terms of inputs: goals, data, creative and budget are what you control.
  • Understand how Performance Max works alongside Search campaigns.
  • Know why value-based bidding needs accurate conversion values.

Topics covered

AI Max & Automation (50)Smart Bidding & Bid Strategies (27)Performance Max (24)Ads, Assets & Creative (22)Conversion Tracking & Measurement (22)Budgets, Auction & Ad Rank (21)Local & Offline Sales (18)Keywords & Match Types (15)Analytics & Reporting (11)Shopping & Merchant Center (9)

Recently updated questions

  1. 1A retailer is looking to grow their online sales this year. To do so, they plan to experiment with a few campaign optimisations to help them reach more customers. What’s the value of this retailer using campaign experiments to test campaign optimisations?
  2. 2Which marketing behaviour can benefit from AI? (Choose three)Multiple correct
  3. 3Which AI-powered solution offers the greatest channel and inventory coverage of any Google Ads campaign?
  4. 4Which Smart Bidding strategy optimises for value?
  5. 5What’s a common budget strategy in traditional marketing organisations?

All AI-Powered Performance Ads questions

  1. 1A retailer is looking to grow their online sales this year. To do so, they plan to experiment with a few campaign optimisations to help them reach more customers. What’s the value of this retailer using campaign experiments to test campaign optimisations?
  2. 2Which marketing behaviour can benefit from AI? (Choose three)Multiple correct
  3. 3Which AI-powered solution offers the greatest channel and inventory coverage of any Google Ads campaign?
  4. 4Which Smart Bidding strategy optimises for value?
  5. 5What’s a common budget strategy in traditional marketing organisations?
  6. 6Which three search features work together to drive performance in a fully AI powered strategy?
  7. 7A digital marketing manager knows that their organisation has a fixed annual budget for the upcoming year. In order to test new initiatives, they will need some flexibility to create campaign experiments. Which best practice should they follow in order to create budget flexibility within their clearly defined annual budget?
  8. 8What’s a strong example of a business objective that is required when adopting an AI powered solution?
  9. 9An online shoe retailer is looking to create a Performance Max campaign to help drive sales in their trainer category. How should they get started with Performance Max?
  10. 10A local car dealership is creating a Performance Max campaign to drive more visits to their location. Which goal should they choose when setting up a new Performance Max campaign?
  11. 11A digital marketing manager notices the Ad Strength rating of their Responsive Search Ads could be improved. What action can they take to improve Ad Strength?
  12. 12Which of the following tools can help marketers maximize performance of a value-based bidding strategy?
  13. 13What’s a best practice when building an account structure designed to improve the performance of AI powered solutions?
  14. 14When Google Ads is linked to Google Analytics, key events can be used to create conversions. How can these conversions be used in Google Ads?
  15. 15Which is a strong example of a business objective that is needed to define before adopting an AI-powered solution?
  16. 16What are the variables that affect whether an optimization score recommendation is surfaced in an account?
  17. 17How can lagging Ad Strength for Responsive Search Ads be improved?
  18. 18When optimizing for value, which Smart Bidding strategy would you use?
  19. 19If an advertiser’s marketing objective is to generate leads, how can the advertiser optimize their Performance Max campaigns for value?
  20. 20How do negative keywords assist a Search campaign?
  21. 21Which two ways can Performance Planner help marketers for purposes of budget planning? (Choose two.)Multiple correct
  22. 22How are potential new customers identified through a Performance Max campaign?
  23. 23A marketer is thinking about leveraging Google’s AI solutions, using their own privacy-safe data, as a means of increasing value from marketing. What is a benefit of using their own privacy-safe data for this purpose?
  24. 24A chain of sporting goods stores wants to boost the value of its Google Ads campaign with a value-based bidding strategy. What should its first step be?
  25. 25If a marketer wanted their lead generation campaigns to deliver more value in the upcoming year, how could value-based bidding help them?
  26. 26If a digital marketing manager was switching over to a value-based bidding strategy for their campaigns, but needed to work within a fixed budget, which Smart Bidding strategy would work best for them?
  27. 27An online bicycle retailer wants to create a Performance Max campaign to help them drive sales for a new line of electric bicycles. What first step should they take with Performance Max?
  28. 28What’s the default match type for all keywords?
  29. 29Which of the following is regarded as a best practice for creating a campaign experiment?
  30. 30What are Responsive Search Ads good for?
  31. 31Which of these tools can equip marketers to drive higher performance in a value-based bidding strategy?
  32. 32A digital marketer has chosen to upgrade their Smart Bidding strategy by incorporating value-based bidding. Which two Google Ads tools should they routinely use?Multiple correct
  33. 33What’s the use in running a true A/B test with experiments?
  34. 34An organization hoping to grow its online sales is testing out different campaign optimizations intended to connect them to more potential customers. What value do these experiments have for organization?
  35. 35An art supplies store catering to a large local student population is setting up a Performance Max campaign with the intent of driving more customer visits to its in-person location. What should its marketing team establish as a goal when creating its Performance Max campaign?
  36. 36A pet food store chain hopes it can increase the value of its Google Ads campaign by creating its first value-based bidding strategy. What should it do first?
  37. 37When developing an experiment intended to test Performance Max campaigns, which best practice should be followed?
  38. 38What value is gained by utilizing broad match keywords?
  39. 39If you’re leading a marketing team and your team’s goal is to support Google’s AI, which of these steps should you prioritize?
  40. 40Which of these AI-powered solutions provides the most channel and inventory coverage of any Google Ads campaign?
  41. 41Which of these is a strong example of a business objective that needs to be identified when adopting an AI-powered solution?
  42. 42In what two ways does the insights page help a markterer make their workflows for performance evaluation simpler? (Choose two.)Multiple correct
  43. 43An online beauty supply retailer has established a target return metric for the forthcoming year. Which Smart Bidding Strategy can help them achieve this objective?
  44. 44How does opting into automatically applied recommendations help an account-holder?
  45. 45A local camping supplies shop wants to improve its Google Ads campaign performance across its accounts. Which two ways can it use its optimization score to improve campaigns?Multiple correct
  46. 46A digital marketing manager is working with a national insurance provider and wants to use first-party data in their AI efforts. Before they can start using the data, what question do they need to answer?
  47. 47If the marketing team at a local restaurant wanted to use their Google Ads campaigns for the purpose of increasing visits to their location, how could Performance Max help them?
  48. 48A digital marketing manager working with a national insurance provider is looking to support AI with first-party data. What’s a question they’ll need to answer before they can start using the data?
  49. 49An online furniture outlet is hoping to create a Performance Max campaign to help them boost sales for a new line of couches. How should they get started with Performance Max?
  50. 50What determines whether or not an optimization score recommendation appears for a particular account?

Frequently asked questions

What score do I need to pass?

Google Skillshop certification exams require a score of 80% or higher to pass.

What happens if I fail?

You can retake the exam after waiting 24 hours. There is no limit on the number of attempts, and the exam is free.

How long does the certification last?

Google Ads certifications expire after one year. To stay certified you retake the current version of the exam, which is a good reason to review the latest questions before it expires.

Other Google certifications