AI-Powered Performance Ads Certification Questions

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1. 101For developing image assets that are effective, which of these is a best practice that should be followed?
2. 102Which insights do advertisers typically use to discover consumer interest and category growth trends?
3. 103What characterizes conversion delay?
4. 104In a fully AI-powered strategy, which of these three features of Search work in tandem to deliver performance?
5. 105A marketer’s goal is to use Google’s AI solutions to drive increased marketing value through the use of their own privacy-safe data. How could they articulate the value of using this data to other members of their team?
6. 106What’s a best practice to follow when designing an experiment to test Performance Max campaigns?
7. 107Which value definition is commonly used in value-centric measurement strategies?
8. 108Why is it important to uncap budgets to fully capture the benefits of Google’s AI?
9. 109How does a test-and-learn mindset help marketers achieve success with Google’s AI?
10. 110Which match type is the default match type to which all keywords are assigned?
11. 111Which is a best practice that should be used when creating an account structure designed to improve AI-powered solutions’ performance?
12. 112What’s a best practice when using Performance Planner?
13. 113What’s a common type of value definition used in value-centric measurement strategies?
14. 114A local pizza chain is looking to improve their Google Ads campaign performance across their accounts. What are two ways that they can use their optimization score to improve campaigns? (Choose two.)Multiple correct
15. 115A digital marketing manager working with a national insurance provider hopes to support AI using first-party data. Before they can start using the data, what question do they need to answer?
16. 116How can Explanations be used to help improve campaign performance?
17. 117A digital marketing manager has upgraded their keywords to broad match. Which behavior should they build into their regular cadence of optimization to guide machine learning?
18. 118A chain of regional bookstores is looking to drive more value from their Google Ads campaigns by creating a value-based bidding strategy for the first time. Which best practice should they follow first in order to get started?
19. 119What’s the purpose of uncapping budgets to fully capture AI’s benefits?
20. 120Which of the following available insights are designed to help advertisers discover consumer interest and category growth trends?
21. 121When creating an account structure designed to improve AI-powered solutions’ performance, which is a best practice?
22. 122What’s the benefit of running a true A/B test with campaign experiments?
23. 123In which two ways does the insights page help make performance evaluation workflows simpler? (Choose two.)Multiple correct
24. 124How does a test-and-learn mindset allow marketers to find success with Google’s AI?
25. 125What is the value of running a true A/B test with campaign experiments?
26. 126What’s an example of a metric used to measure value?
27. 127When designing an experiment to test Performance Max campaigns, which is a best practice to follow?
28. 128Which of the following is considered a best practice when creating effective image assets?
29. 129What efforts should digital leaders prioritize in order to support Google’s AI?
30. 130What’s a benefit of negative keywords?
31. 131Which of the following is considered a best practice when using Performance Planner?
32. 132What is conversion delay?
33. 133What are two ways that the Insights page can help a marketer simplify performance evaluation workflows? (Choose two.)Multiple correct
34. 134A marketer wants to use Google’s AI solutions to drive more value from their marketing. They know they need to fuel AI with their own privacy-safe data. Which reason describes why their data is valuable to fueling AI?
35. 135Which of the following is considered a best practice when creating a campaign experiment?
36. 136A digital marketing manager for a large retailer manages a fully flexible budget for their campaigns. Which best practice should they follow in order to maximize results from their flexible budget?
37. 137An online retailer has a goal of increasing the value they see from their Search campaigns, and the Chief Marketing Officer has set a target return metric they need to achieve in the coming year. Which Smart Bidding strategy is the right fit for this organization?
38. 138How can a Performance Max campaign find new consumers for an advertiser?
39. 139A digital marketing manager is transitioning their campaigns to a value-based bidding strategy. They want to drive more value from their campaigns, but need to operate within a fixed budget. Which Smart Bidding strategy is the right fit for this organization?
40. 140A digital marketing manager is looking to use Performance Planner to create his budget plans. What are two ways that Performance Planner can help him with budget planning? (Choose two.)Multiple correct
41. 141A local coffee shop is looking to drive more store visits from their Google Ads campaigns. Why should they consider using a Performance Max campaign?
42. 142What’s a benefit of using broad match keywords?
43. 143A marketer is looking to drive additional value from their lead generation campaigns next year. Why would value-based bidding be the right solution for them?
44. 144What’s an important benefit of opting into automatically applied recommendations?
45. 145What kinds of factors contribute to an optimization score recommendation being surfaced in an account?
46. 146How can advertisers, with the marketing objective of generating leads, optimize their Performance Max campaigns for value?
47. 147What’s a benefit of Responsive Search Ads?
48. 148What are two key benefits of using the Insights page? (Choose two.)Multiple correct
49. 149When setting up a Performance Max campaign, which is a best practice?