AC

AI-Powered Performance Ads Certification Questions

Page 2 of 3 · 149 questions

  1. 51What can be done to improve the Ad Strength rating of Responsive Search Ads?
  2. 52If you were in charge of a flexible budget for all of a large retailer’s campaigns, what steps would you take to maximize success?
  3. 53A digital marketer has incorporated value-based bidding into their Smart Bidding strategy. Which two Google Ads tools should they consider? (Choose two.)Multiple correct
  4. 54When working with a value-based bidding strategy, which of these tools can help drive maximum performance?
  5. 55Which is a key benefit of opting into automatically applied recommendations?
  6. 56Which of these marketing behaviors can be done by AI in Google Ads? (Choose three.)Multiple correct
  7. 57If a digital marketing manager was to upgrade their keywords to broad match, which behavior should they incorporate into their routine optimization efforts in order to guide machine learning?
  8. 58A local bakery chain is starting up a Performance Max campaign in hopes of attracting more customer visits to their brick-and-mortar shops. What should they establish as a goal when creating their new Performance Max campaign?
  9. 59A merchant that wants to grow its online sales is testing different campaign optimizations designed to connect them to more potential customers. What value do these experiments have for the merchant?
  10. 60Which is regarded to be a best practice for using Performance Planner?
  11. 61Why are Responsive Search Ads valuable?
  12. 62What are the ways that Explanations can be used to improve the performance of campaigns?
  13. 63Which of these are two key benefits of using the Insights page? (Choose two.)Multiple correct
  14. 64What are two ways that the Combination and Assets Report can help a marketer improve their creative assets’ performance? (Choose two.)Multiple correct
  15. 65When keywords are created, what is their default match type?
  16. 66Which AI-powered solution delivers the biggest channel and inventory coverage of any Google Ads campaign?
  17. 67If a marketer’s goal was to drive more value from lead generation campaigns, why would value-based bidding be a viable solution?
  18. 68If an organization was moving to a value-based bidding strategy for their digital marketing campaigns but needed to operate within a fixed budget, which of these Smart Bidding strategies would meet their needs?
  19. 69Which value definition is commonly used in measurement strategies that are value-centric?
  20. 70On a fixed annual budget, what’s an effective way to ensure that you have the budget flexibility you need to experiment with campaigns to test their effectiveness?
  21. 71How can a Performance Max campaign help an ice cream shop drive more potential customers to their physical location?
  22. 72When developing image assets, which of these practices can help drive success?
  23. 73An advertiser’s marketing objective is to generate leads. How can they optimize their Performance Max campaigns for value?
  24. 74In a fully AI-powered strategy, which of these three Search features work with one another to deliver performance?
  25. 75What’s the significance of conversion delay?
  26. 76How does uncapping budgets help to fully capture AI’s benefits?
  27. 77Why are broad match keywords so important?
  28. 78What are two ways that Performance Planner can help you plan budgets? (Choose two.)Multiple correct
  29. 79A digital marketer has upgraded their Smart Bidding strategy to value-based bidding. Which two Google Ads tools should they use regularly? (Choose two.)Multiple correct
  30. 80What’s a best practice to follow when creating a Performance Max campaign?
  31. 81How does a test-and-learn mindset help marketers find success in their AI efforts?
  32. 82What role do negative keywords play in a AI-powered Search strategy?
  33. 83A digital marketing manager has chosen to upgrade keywords to broad match. Which of these behaviors should they incorporate into their routine optimization cadence in order to guide machine learning?
  34. 84For an online sneaker retailer trying to reach a target return metric in the upcoming year, which Smart Bidding strategy can help them meet their goals?
  35. 85In traditional marketing organizations, how is budgeting usually handled?
  36. 86Which Smart Bidding strategy would you utilize to optimize for value?
  37. 87Which metric is used for value measurement?
  38. 88A local dessert chain is looking to improve its Google Ads campaign performance across its accounts. What are two ways it can use its optimization score to improve its campaigns? (Choose two.)Multiple correct
  39. 89You’re a digital marketing manager for a large children’s clothing retailer that maintains a flexible budget for all campaigns. What best practice should you follow to see the best results from your budgeting flexibility?
  40. 90How can campaign performance be improved through the use of Explanations?
  41. 91When creating a campaign experiment, which is a best practice?
  42. 92If digital leaders want to support Google’s AI, which of these steps should be their priority?
  43. 93Which of these insights are intended to help advertisers understand consumer interest and category growth trends?
  44. 94In traditional marketing organizations, which of these is a typical budgeting strategy?
  45. 95How does a Performance Max campaign work to find potential customers for an advertiser?
  46. 96You’re working on a fixed annual budget but wish to test new initiatives through campaign experiments. What’s an effective way to create the budget flexibility you’ll need?
  47. 97What are two main benefits of utilizing the Insights page? (Choose two.)Multiple correct
  48. 98Which metric is used to measure value?
  49. 99Which is a best practice when setting up a Performance Max campaign?
  50. 100Which marketing behavior can be done by AI in Google Ads? (Choose three.)Multiple correct