Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
Correct Answer
Search, Display, Video, Shopping, and App
Key takeaways
The campaign types here are Search, Display, Video, Shopping and App.
Each is defined by where ads serve and what they are meant to achieve.
Social and TV are not Google Ads campaign types.
Why is this the correct answer?
Google Ads campaign types are defined by where the ads run and what they are meant to achieve, and for a retailer with both a shop and an app the relevant set is Search, Display, Video, Shopping and App. Search catches people actively looking, Display builds reach across the web, Video runs on YouTube, Shopping promotes the products themselves from a feed, and App drives installs and in-app actions. The wrong answers each swap one of these for something Google Ads does not sell.
Why are the other options wrong?
Social, Display, Video, Shopping, and App
Google Ads does not offer a social campaign type. Social advertising is bought on the social platforms themselves.
Search, Display, TV, Shopping, and App
There is no TV campaign type in Google Ads. Video on YouTube and connected TV inventory is bought through video campaigns.
Search, Display, Video, App, and Access
Access is not a Google Ads campaign type, and this answer also drops Shopping, which is the one most relevant to a pet food store.
Frequently asked questions about this topic
Which campaign type should a retailer with an app start with?
Shopping usually comes first, because it captures people already searching for products and runs from a feed you have to build anyway. App campaigns are worth adding once there is a clear in-app action worth optimising towards, such as a purchase rather than just an install.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
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