Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Correct Answer
Search, Display, Video, Shopping, and App
Key takeaways
The types are Search, Display, Video, Shopping and App.
Each determines where the ad runs and in what format.
Print, TV and social are not Google Ads campaign types.
Why is this the correct answer?
The campaign types are Search, Display, Video, Shopping and App. Each defines where the ad runs and what format it takes — text on results pages, images across the web, video on YouTube, product listings from a feed, and app promotion across Google's surfaces. The distractors all introduce channels Google Ads does not sell: print, TV, social and audio as standalone campaign types.
Why are the other options wrong?
Search, Display, Video, Print, and App
Print is not a Google Ads campaign type. Google Ads is digital inventory only.
Social, Video, App, Audio, and Shopping Ads
There is no social campaign type, and audio is not offered as a standalone campaign type in this set.
Search, Print, TV, Shopping, and App
This includes both print and TV, neither of which exists as a campaign type, and omits Display and Video.
Frequently asked questions about this topic
Where does Performance Max fit among these?
It sits across them — a single campaign type that serves on Search, Display, YouTube, Discover, Maps and Gmail from one set of assets. It was introduced after this question was written, which is why it does not appear in the list.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
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