Where would you go to opt in to the Product ratings programme?
Correct Answer
Google Merchant Center
Key takeaways
Product ratings are enabled in Merchant Center.
Ratings aggregate from review feeds and third-party aggregators.
They attach to products, which is why they are not managed in Google Ads.
Why is this the correct answer?
Product ratings are a Merchant Center programme, because they attach to the products in your feed rather than to your advertising. You opt in there, and Google aggregates review data from sources such as review feeds and third-party aggregators to show star ratings on the listing. Google Ads is where you bid on those listings; it is not where the programme is enabled.
Why are the other options wrong?
Product feed
The feed carries product data. Opting into a programme is an account-level action in the Merchant Center interface.
Google Ads
Google Ads manages campaigns and bids. Product data programmes are enabled in Merchant Center.
Google My Business
A Business Profile covers your physical business listing, not product review programmes.
Frequently asked questions about this topic
How is this different from Google customer reviews?
Product ratings are about the item and aggregate from review sources. Google customer reviews are about you as a seller, collected through a post-purchase survey, and produce a seller rating. Both are Merchant Center programmes and they complement each other.
Official documentation: https://support.google.com/merchants/answer/6098512
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
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