Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Correct Answer
Relevance, control, and results
Key takeaways
The three principles are relevance, control and results.
Control covers budget, targeting and settings, changeable at any time.
Results means paying for measurable outcomes, not exposure.
Why is this the correct answer?
The three principles are relevance, control and results. Relevance is about connecting an advertiser to someone at the moment they want what is being sold. Control means the advertiser decides the budget, the targeting and the settings, and can change them at any time. Results means paying for measurable outcomes such as clicks rather than exposure alone. The wrong answers all list marketing objectives or outcomes, which is a different idea entirely.
Why are the other options wrong?
Sales, consideration, and integrity
Sales and consideration are campaign objectives rather than platform principles, and integrity is not among them.
Growth, reach, and traffic
Growth, reach and traffic describe results an advertiser wants, not the principles the platform is built on.
Influence, awareness, and promotion
Influence, awareness and promotion are marketing concepts rather than the stated principles.
Frequently asked questions about this topic
How is relevance actually delivered?
Through the auction's quality signals: how closely the ad and landing page match the query and how useful the experience is likely to be. That is why a more relevant advertiser can win a better position than a higher bidder with a weaker match.
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?Explained
- 2Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?Explained
- 3Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca?Multiple correct
- 4Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?Explained
- 5Samira recently opened an online potted plant shop and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?Explained
- 6Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals?Multiple correct