Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
Correct Answer
Search
Key takeaways
Search campaigns capture people actively looking for a service.
Shopping needs a product feed, so services cannot use it.
Display and Video pursue awareness rather than existing intent.
Why is this the correct answer?
Peggy sells a service and wants to reach people who are actively looking for it, which is exactly what Search campaigns do — they respond to a query that expresses intent. Shopping is unavailable to her because a service has no feed, no price attribute and no stock level, while Display and Video pursue awareness among people who were not searching at all.
Why are the other options wrong?
Video
Video campaigns build awareness on YouTube among people who are not actively searching for a cleaner.
Shopping
Shopping requires a product feed with price and availability, which a service does not have.
Display
Display reaches people while they browse other sites, which is awareness rather than capturing active intent.
Frequently asked questions about this topic
Is there anything better than Search for a local service business?
Local Services Ads, where the category and country are supported. They run on a verified, lead-based model and appear above standard Search ads, which often makes them the stronger option for trades and home services.
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
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