What can the Performance Planner recommend?
Correct Answer
Campaign-level Target CPA (cost-per-acquisition)
Key takeaways
Performance Planner recommends budgets and campaign-level targets such as target CPA.
Bid adjustments and network settings are configured in the campaign.
Choosing a bidding strategy is an advertiser decision, not a forecast output.
Why is this the correct answer?
Performance Planner operates on budgets and the targets that bidding strategies take, so a campaign-level target CPA is squarely within what it recommends. The other options are account settings adjusted elsewhere — bid adjustments in targeting, search partners in campaign settings, and choosing a bidding strategy is a decision you make rather than a forecast output.
Why are the other options wrong?
Applying bid adjustments to specific locations
Location bid adjustments are configured in campaign targeting settings.
Including or excluding “Google search partners”
Search partner inclusion is a campaign network setting.
Using “Target impression share” as an automated bid strategy
The Planner forecasts outcomes for strategies in use rather than recommending you switch to impression share bidding.
Frequently asked questions about this topic
Does the Planner work with every bidding strategy?
It supports the main conversion-oriented strategies, and what it recommends depends on which one is in use — a budget for maximise conversions, a target for target CPA or target ROAS. Campaigns on strategies it does not support simply will not appear in the plan.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Hank wants to use a ‘Maximise conversions’ campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?Explained
- 2What is a valid recommendation that the Performance Planner can provide?Explained
- 3What can the Performance Planner assist you with?Explained
- 4If you were advising a client who wanted to run on Performance Max and use Maximize Conversion Value as a bid strategy, which optional secondary bid strategy should you advise them to choose?Explained
- 5Which of these choices would make a good optional secondary bid strategy for a client who wanted to run on Performance Max using Maximize Conversion Value as their bid strategy?Explained
- 6You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?Explained