What is a valid recommendation that the Performance Planner can provide?
Correct Answer
Set a specific target CPA (cost-per-acquisition)
Key takeaways
Performance Planner recommends budgets and targets such as a specific target CPA.
It does not manage ads, bid adjustments or keywords.
Its recommendations are inputs to planning rather than day-to-day optimisations.
Why is this the correct answer?
Performance Planner works at the level of budgets and targets, so a specific target CPA is exactly the kind of recommendation it produces: given your forecast, here is the cost per acquisition that would deliver the outcome you are planning for. The other options are all campaign management tasks that belong elsewhere in the account — to ad testing, bid adjustments or keyword management — rather than to a forecasting tool.
Why are the other options wrong?
Create alternative versions of best performing ad variations
Creating ad variations is a creative testing task, handled through experiments rather than a budget forecast.
Apply specific bid adjustments to device and location targeting
Device and location bid adjustments are targeting settings. The Planner works at budget and target level.
Add a themed group of negative keywords
Negative keyword recommendations come from the search terms report and the recommendations page.
Frequently asked questions about this topic
Should I apply the recommended target directly?
Treat it as a starting point rather than an instruction. The forecast assumes conditions hold, so moving towards a recommended target gradually — and watching conversion volume as you go — is safer than a large step change that restarts the bidding strategy's learning.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Hank wants to use a ‘Maximise conversions’ campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?Explained
- 2What can the Performance Planner recommend?Explained
- 3What can the Performance Planner assist you with?Explained
- 4If you were advising a client who wanted to run on Performance Max and use Maximize Conversion Value as a bid strategy, which optional secondary bid strategy should you advise them to choose?Explained
- 5Which of these choices would make a good optional secondary bid strategy for a client who wanted to run on Performance Max using Maximize Conversion Value as their bid strategy?Explained
- 6You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?Explained