What does Performance Planner automatically do?
Correct Answer
Forecasts how your current campaigns will perform in the future
Key takeaways
Performance Planner forecasts how current campaigns will perform.
It recommends; it does not apply changes on its own.
Structure and targeting decisions remain with the advertiser.
Why is this the correct answer?
Performance Planner forecasts. It models how your existing campaigns are likely to perform over a coming period at different spend levels, using auction data and your own history, so you can decide where budget should go. Everything it produces is a projection for you to act on — it does not change budgets, restructure campaigns or alter targeting by itself.
Why are the other options wrong?
Sets your ad budget for maximum growth
It recommends budgets rather than setting them. Applying a change remains your decision.
Recommends the perfect ad structure for your budget
Account structure is not something it designs. It forecasts the campaigns you already have.
Uses machine learning to target new demographics
Demographic targeting is not adjusted by the Planner. It models outcomes rather than changing targeting.
Frequently asked questions about this topic
Can Performance Planner forecast a campaign I have not launched yet?
Not meaningfully — it works from the performance history of existing campaigns. For something new, Keyword Planner gives volume and cost estimates, though with much wider error bars than a forecast grounded in your own data.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Why should your business use Performance Planner?Explained
- 2Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca?Multiple correct
- 3Which of these things does a Performance max campaign automatically optimize?Explained
- 4Which of these components are optimized automatically with a Performance max campaign?Explained
- 5What’s automatically optimized with a Performance max campaign?Explained
- 6Which of these statements is true of Performance Max campaigns? (See How do Smart Shopping campaigns work?)Explained