What’s automatically optimized with a Performance max campaign?
Correct Answer
Budget allocation across networks
Key takeaways
Budget allocation across Google's surfaces is the automated part.
Feed, country of sale and campaign creation stay with the advertiser.
Automation optimises delivery, not setup.
Why is this the correct answer?
Budget allocation across networks is what Performance Max takes over. The campaign can serve on Search, Shopping, YouTube, Display, Discover, Maps and Gmail, and rather than asking you to divide spend between them it moves the budget towards wherever conversion value is being found. Campaign creation, the product feed and the country of sale all remain your inputs.
Why are the other options wrong?
Country of sale
Country of sale is a configuration setting tied to the feed and campaign.
Campaign creation
Campaigns do not create themselves — you choose type, budget, goals and assets.
Product feed creation
Feed creation is the merchant's responsibility in Merchant Center.
Frequently asked questions about this topic
Can I see how spend was split by channel?
Only partially. Reporting on channel-level performance is limited by design, which is one of the main trade-offs of the campaign type — you gain breadth and lose some visibility into where results came from.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
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