Which of these statements is true of Performance Max campaigns? (See How do Smart Shopping campaigns work?)
Correct Answer
Performance Max campaigns optimize toward a retailer’s business goals through the use of AI across Google’s suite of ad networks, driving performance, simplicity, and reach.
Key takeaways
The campaign optimises towards your stated business goals using Google's AI.
You supply objective, budget, feed and assets; the system decides the rest.
Manual control over bids, placements and targeting is not available.
Why is this the correct answer?
Performance Max optimises towards the retailer's stated business goals using Google's AI, and that is the defining trait: you supply the objective, the budget, the feed and the assets, and the system decides bids, placements, audiences and creative combinations. The three incorrect options all claim manual control over those mechanics, which is exactly what this campaign type removes.
Why are the other options wrong?
Performance Max campaigns allow manual control over performance optimization as a way to optimize toward a retailer’s business goals. This drives simplicity, performance, and reach.
Manual control over performance optimisation is not offered. Bidding and placement decisions are automated.
Performance Max campaigns provide you total control over the campaign setup, ad, and bidding.
Total control over setup, ads and targeting describes a Standard Shopping or Search campaign, not Performance Max.
Performance Max campaigns offer the choice of adding manual input and advanced AI.
There is no manual input or advanced override layer. You influence the campaign through goals, assets and audience signals instead.
Frequently asked questions about this topic
If I cannot control the mechanics, where does the skill go?
Into the inputs: goal selection, conversion tracking accuracy, feed quality, asset variety and audience signals. Those are what the automation works from, so they determine the ceiling on performance more than any in-campaign adjustment would.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1In which two ways can you upgrade all your Smart Shopping campaigns to Performance Max at once? Choose two. Select 2 Correct ResponsesMultiple correct
- 2How do Standard Shopping and Performance Max campaigns differ in their approaches to reaching customers?Explained
- 3What are two means of upgrading all of your Smart Shopping campaign to Performance Max at once? Choose two. Select 2 Correct ResponsesMultiple correct
- 4How do Performance Max campaigns work?Explained
- 5What are two ways you can upgrade all of your Smart Shopping campaign to Performance Max at once? Chose two.Multiple correct
- 6In terms of how they reach customers, how are Standard Shopping and Performance Max campaigns different?