Which of these is a benefit of Shopping Ads?
Correct Answer
Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
Key takeaways
Product attributes decide which searches the listing appears for.
The shopper sees image and price before clicking, qualifying the click.
The format is fixed and there are no positive keywords.
Why is this the correct answer?
The benefit is that Shopping ads are generated from product attributes and matched to relevant searches on that basis. Google reads the title, description, category and other fields from the feed to decide which queries the product belongs in, then shows a listing with the image, price and merchant name. Because the shopper sees the product before clicking, the clicks that follow are better qualified — which is what lifts conversion.
Why are the other options wrong?
Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
Advertisers cannot restyle a Shopping ad. Google renders it in a fixed format, which is what keeps listings comparable.
Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
Shopping ads carry no video and are not a query-responsive carousel. The format is image, price, title and merchant name.
Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
Shopping ads are image-led rather than text-only, and they are not keyword-targeted — there are no positive keywords.
Frequently asked questions about this topic
What is the quickest way to improve Shopping relevance?
Rewrite product titles so they lead with the attributes people search on — brand, product, then the distinguishing specification such as size, colour or model. Titles carry the most weight in matching, so this usually returns more than any in-campaign change.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1You want to launch your first Shopping campaign, but you don’t know the difference between Search and Shopping. What’s a benefit of Shopping Ads?Explained
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- 4Which of these is a requirement for advertising on Shopping ads?
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