Which of these website features are required in order to advertise on Shopping ads?
Correct Answer
Secure checkout
Key takeaways
Checkout must be served securely with a valid SSL certificate.
It applies wherever personal or payment details are entered.
This is the universal baseline, not a market-specific rule.
Why is this the correct answer?
A secure checkout is the universal requirement. Wherever a shopper enters personal or payment details, the connection must be encrypted with a valid SSL certificate, and this applies to every merchant in every market. The other options are genuine good practice, and some are required in particular circumstances, but secure checkout is the baseline nobody is exempt from.
Why are the other options wrong?
Store policy
Store policies must be disclosed clearly, but the universal technical requirement here is the secure checkout.
Full contact information
Contact information is expected on a trustworthy site, and its exact form varies by market.
Country-specific destination URL
Destination URLs must match the target country's site, which is a targeting requirement rather than a website one.
Frequently asked questions about this topic
Is HTTPS on the whole site necessary?
The checkout and any page collecting personal data must be secure. In practice serving the whole site over HTTPS is simpler and is what browsers expect, so most merchants do that rather than securing individual pages.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
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