What’s an example of an online sales goal?
Correct Answer
Wanting to promote your online inventory and drive consumers to purchase a product on your website.
Key takeaways
Online sales means the purchase completes on your website.
Store visits, awareness and lead generation are separate objectives.
The goal determines what the bidding optimises towards.
Why is this the correct answer?
An online sales goal means promoting inventory so people buy it on your website — the transaction completes online. That is what separates it from the alternatives here, each of which belongs to a different objective: footfall to a shop, awareness of a product, or an appointment booked before any purchase happens. The goal you choose decides what the bidding optimises towards, so the distinction matters in practice, not just in terminology.
Why are the other options wrong?
Wanting to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
Raising awareness and encouraging interaction is an awareness objective, measured on reach rather than purchases.
Wanting to promote your product and drive consumers to your physical location.
Driving people to a physical location is a store visits goal, measured in footfall.
Wanting your consumers to schedule an appointment before purchasing the product.
Scheduling an appointment is lead generation — the conversion is the booking, not a sale.
Frequently asked questions about this topic
Can one campaign pursue more than one goal?
You can track several conversion actions, but the bidding optimises towards whichever are included in your primary conversion goals. Mixing a low-value action with a purchase in the same optimisation tends to pull spend towards the cheaper one.
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
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