Which of these is an online sales goal?
Correct Answer
You want to promote your online inventory and drive consumers to purchase a product on your website.
Key takeaways
Online sales means the purchase completes on your website.
Store visits, awareness and lead generation are separate objectives.
The objective determines both the campaign setup and the success metric.
Why is this the correct answer?
An online sales goal is exactly what it sounds like: promoting inventory so that people buy it on your site. The distinguishing feature is that the transaction completes online. The other options describe different objectives entirely — driving footfall to a physical shop, building awareness, or generating an appointment booking — each of which needs a different campaign setup and a different measure of success.
Why are the other options wrong?
You want to promote your product and drive consumers to your physical location.
Driving people to a physical location is a store visits goal, measured in footfall rather than online orders.
You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
Raising awareness and encouraging interaction is an awareness objective, measured on reach and engagement.
You want your consumers to schedule an appointment before purchasing the product.
Scheduling an appointment is lead generation, where the conversion is the booking rather than a purchase.
Frequently asked questions about this topic
Why does choosing the right goal matter so much?
Because it decides what the bidding optimises towards. A campaign set to maximise online sales will bid for purchasers; one set to awareness will buy reach. Mismatching the goal to the business outcome is one of the most expensive configuration mistakes available.
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1What’s an example of an online sales goal?Explained
- 2Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?Explained
- 3Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?Explained
- 4Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?Explained
- 5Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?Explained
- 6The two ways to get your business goals fueled by Google Ads are to Get more of the right people to visit your website and Increase online, in-app, in-person, and over-the-phone sales.Multiple correct