Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?
Correct Answer
Local
Key takeaways
Local campaigns are built to drive store visits and in-store sales.
They need a linked Business Profile for location data.
They report on store visits rather than online conversions alone.
Why is this the correct answer?
Local campaigns were built for exactly Jacob's situation: a physical shop whose success is measured in store visits and in-store sales rather than online orders. They pull location data from a linked Business Profile and run across Search, Maps, YouTube and Display with the goal of getting someone through the door, reporting on store visits rather than clicks alone. The other campaign types serve online objectives.
Why are the other options wrong?
Display
Display builds reach across the web. It is not specialised for driving physical store visits.
Discovery
Discovery campaigns serve visually across Google feeds, aimed at online demand generation.
Video
Video campaigns run on YouTube for awareness and consideration, not footfall.
Frequently asked questions about this topic
How are store visits measured?
They are modelled from aggregated, anonymised location data rather than counted individually, and availability depends on your account and country meeting volume thresholds. Treat them as a directional comparison between campaigns rather than an exact headcount.
Does this campaign type still exist?
Local campaigns have since been folded into Performance Max with a store visits goal, which covers the same surfaces. The underlying requirements — a linked Business Profile and accurate location data — carry across unchanged.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which two Google Ads campaign types should Marisol use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores? Select 2 Correct ResponsesMultiple correct
- 2Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)Multiple correct
- 3Today, customers demand more from store owners with virtual storefronts. They want to know that the products they’re looking for are in-stock before they make a trip to a physical location. How can Google Shopping’s Local Inventory Ads help store owners meet this demand?
- 4You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the required and optional attributes for apparel in the product feed. Which of these techniques could help them achieve granular reporting?Explained
- 5Anne sells homemade artisan soaps. She just brought her brick-and-mortar store online, and she’s considering running a Local Inventory ad with Google. How could a Local Inventory ad help Anne expand her business?
- 6Office King is a well-established business that’s been using print ads for their office-supply store for years. How can Local Catalog ads help Office King?Explained