Office King is a well-established business that’s been using print ads for their office-supply store for years. How can Local Catalog ads help Office King?
Correct Answer
Local Catalog ads can extend OfficeKing’s ad reach outside the mailbox.
Key takeaways
Local Catalog ads extended catalogue-style browsing beyond the mailing list.
They reached people searching or browsing near the store.
The familiar browsing experience was kept; the audience limit was removed.
Why is this the correct answer?
The point for a print-led retailer is reach beyond the letterbox. A mailer only arrives at addresses on a distribution list, whereas Local Catalog ads put the same browsable, product-led presentation in front of people searching and browsing online near the store — including people who never received the mailer. The familiar catalogue experience is preserved, but the audience is no longer limited to a postal round.
Why are the other options wrong?
Local Catalog ads provide new ways for customers to receive support.
Customer support is not what this format provides. It is an advertising format, not a service channel.
Local Catalog ads encourage young, hip new customers.
Nothing about the format targets a particular age group. It targets people near the store with relevant intent.
Local Catalog ads add a fresh new layer to the OfficeKing weekly mailer.
The value is in reaching people the mailer never reaches, rather than in adding something to the mailer itself.
Frequently asked questions about this topic
How would a print-led retailer do this today?
Through Performance Max with a store visits goal and a local inventory feed, which covers the same ground across Search, Maps, YouTube and Display. The prerequisite is the same as it always was: accurate per-store stock data.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Office King is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditional print ads and Local Catalog ads. What’s one distinguishing feature of Local Catalog ads?
- 2OfficePlus is a well-established business that’s been running print ads for their office supply store for years. You’re asked to present Local Catalog ads as a potential solution for their consideration. What’s one way Local Catalog ads would benefit OfficePlus?
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