What’s an example of an omnichannel goal?
Correct Answer
Promoting a 25% off discount for people who purchase online but pick up in a physical store
Key takeaways
Omnichannel goals span online and physical within one journey.
Buy online, pick up in store is the classic example.
Online sales, awareness and in-store sales are each single-channel.
Why is this the correct answer?
An omnichannel goal spans online and physical in a single journey, and buy-online-pick-up-in-store is the clearest example: the transaction happens on the website, the fulfilment happens in the shop, and neither channel alone completes it. The other options each sit entirely within one channel — online sales, awareness, or in-store sales — however worthwhile they are individually.
Why are the other options wrong?
Wanting to improve online sales by driving consumer to the website to make a purchase
Driving people to buy on the website is an online sales goal, contained within one channel.
Raising awareness of a new iced coffee drink across Google platforms
Raising awareness across Google platforms is an awareness goal, not an omnichannel one.
Setting the goal of doubling in-store sales by Q4
Doubling in-store sales is a single-channel offline objective.
Frequently asked questions about this topic
What does an omnichannel goal need in the account?
A local inventory feed and a linked Business Profile so store-level stock is known, plus measurement that can connect the online action to the physical outcome — store visit conversions, or offline conversion imports where you can tie transactions back to clicks.
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1What’s an example of an online sales goal?Explained
- 2Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?Explained
- 3Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?Explained
- 4When visibility is the campaign goal, which bidding strategy should an advertiser choose?Explained
- 5Which of these is an online sales goal?Explained
- 6What goal in a Performance max campaign will help you get new customers?Explained