How do Performance Max campaigns work?
Correct Answer
Performance Max campaigns use AI to optimize toward the retailer’s business goals across Google’s suite of ad networks. This drives simplicity, performance, and reach.
Key takeaways
Google's AI optimises towards the business goals you define.
You supply goal, budget, feed and assets.
Bidding, audiences, placement and creative combinations are automated.
Why is this the correct answer?
Performance Max uses Google's AI to optimise towards the retailer's business goals across every surface it can reach. You define the goal, the budget, the feed and the assets; the system handles bidding, audience selection, placement and which creative combinations to serve. The answers offering manual input or full control describe a different kind of campaign entirely.
Why are the other options wrong?
Performance Max campaigns are customizable, with the option to add manual input and advanced AI.
Manual input and advanced controls are not part of this campaign type. Customisation happens through goals and assets.
Performance Max campaigns drive simplicity, performance and reach by optimizing toward the retailer’s business goals while providing manual controls to optimize performance.
This describes the Smart Shopping framing of simplicity, performance and reach rather than the goal-driven AI optimisation that defines Performance Max.
Performance Max campaigns allow you to have full control over the campaign setup, ad, and bidding.
Full control over setup and targeting describes Standard Shopping or Search campaigns.
Frequently asked questions about this topic
How do I make the automation work harder?
Feed it better inputs. Accurate conversion values, a clean product feed, a wide range of assets including video, and audience signals built from real customer data all raise what the system has to work with.
Official documentation: https://support.google.com/google-ads/answer/10724817
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Which of these statements is true of Performance Max campaigns? (See How do Smart Shopping campaigns work?)Explained
- 2How do Standard Shopping and Performance Max campaigns differ in their approaches to reaching customers?Explained
- 3In which two ways can you upgrade all your Smart Shopping campaigns to Performance Max at once? Choose two. Select 2 Correct ResponsesMultiple correct
- 4What are Performance Max Campaigns?
- 5In terms of how they reach customers, how are Standard Shopping and Performance Max campaigns different?
- 6What are two means of upgrading all of your Smart Shopping campaign to Performance Max at once? Choose two. Select 2 Correct ResponsesMultiple correct