Which of these statements about Shopping Ads is true?
Correct Answer
Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
Key takeaways
Shopping ads are built from product attributes in your Merchant Center feed.
Those attributes decide which searches the product is shown for.
The format is fixed, so feed quality rather than creative is the performance lever.
Why is this the correct answer?
The defining characteristic of a Shopping ad is that it is generated from product attributes rather than written by an advertiser. Google reads the title, description, category, price and other fields from your Merchant Center feed and uses them to decide which searches the product is relevant to, then renders the listing in a fixed format. That is why feed quality is the main performance lever in Shopping: improving a product title changes which queries you match, in a way that no amount of creative work could.
Why are the other options wrong?
Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
Shopping ads are not a query-responsive carousel with video. The format is fixed, showing an image, price, title and merchant name.
Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
Shopping ads are image-led, not text-only, and they are not keyword-targeted. You cannot set up a Shopping campaign with keywords as the minimum requirement, because Shopping has no positive keywords.
Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
Advertisers cannot restyle a Shopping ad to match a website's look. Google controls the rendering, which is what keeps listings comparable across merchants.
Frequently asked questions about this topic
Which feed attributes most affect which searches I match?
The product title carries the most weight, followed by the description and the product type and category fields. A title that leads with brand, product and key specification tends to match commercial queries better than a marketing-led title, which is why title structure is the first thing to test in a Shopping account.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
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- 5Which of these is a benefit of Shopping Ads?Explained
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