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Shopping Ads CertificationUpdated

Which of these statements about product groups in a Shopping campaign is true?

Product groups are keywords that are defined by categories you can select in each of your campaigns.
Product groups are predefined themes that you can select in each of your campaigns.
Product groups are remarketing lists that you want to advertise in each of your campaigns.
Product groups are used to specify which products from your feed you want to advertise in each campaign.

Correct Answer

Product groups are used to specify which products from your feed you want to advertise in each campaign.

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About the Shopping Ads Certification

The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.

Exam guide and all 407 Google Ads Shopping questions →

Related Google Ads Shopping questions

  1. 1Which of these statements is true of Performance Max campaigns? (See How do Smart Shopping campaigns work?)Explained
  2. 2How would you accurately describe the function of product groups in a Shopping campaign?
  3. 3Which of these statements is true of Smart Shopping campaigns?
  4. 4Which of these statements about Shopping Ads is true?Explained
  5. 5Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?
  6. 6You’d like to promote your products across Google’s platform but aren’t sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns?Explained