AC
Shopping Ads CertificationUpdated

If someone asked you which bidding strategies they can use in a Standard Shopping campaign, what would you tell them? Choose two. Select 2 Correct Responses

Select all correct answers

Viewable cost per impression (CPM)
Maximize conversion value
Target return on ad spend (tROAS)
Enhanced cost-per-click (eCPC)

Correct Answers

Target return on ad spend (tROAS)

Enhanced cost-per-click (eCPC)

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About the Shopping Ads Certification

The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.

Exam guide and all 407 Google Ads Shopping questions →

Related Google Ads Shopping questions

  1. 1What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two. Select 2 Correct ResponsesMultiple correct
  2. 2Two of these bidding strategies can be used in a Standard Shopping campaign. Which are they? Choose two. Select 2 Correct ResponsesMultiple correct
  3. 3What are two features of a Standard Shopping campaign? Choose two. Select 2 Correct ResponsesMultiple correct
  4. 4What are two means of upgrading all of your Smart Shopping campaign to Performance Max at once? Choose two. Select 2 Correct ResponsesMultiple correct
  5. 5Alex has only a limited budget, and he needs to use it effectively. How do Smart Shopping campaigns simplify the process of advertising with a limited budget?Explained
  6. 6You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Select All Correct ResponsesMultiple correct