Which statement is true about Shopping ads?
Correct Answer
They use an easy-to-understand format to give shoppers all the information they need at a glance.
Key takeaways
Shopping ads give the shopper the key information in a fixed format.
There are no positive keywords — product data drives matching.
Showing price and image up front qualifies the click.
Why is this the correct answer?
Shopping ads present the product in a fixed, easily scanned format — image, price, title and merchant name — so the shopper has what they need to judge the item before clicking. That is the true statement. The two keyword-based options are wrong because Shopping has no positive keywords at all, and the idea of withholding information to create curiosity is the opposite of how the format is designed.
Why are the other options wrong?
They let sellers use keywords to decide exactly how and where to show their ads.
There are no positive keywords in Shopping. Matching comes from product data, so sellers cannot use keywords to decide where ads show.
They let sellers use keywords to limit results to either Google Search pages or Google Shopping pages.
Keywords cannot be used to restrict Shopping ads to a particular surface either, for the same reason.
They give shoppers limited information in order to increase curiosity regarding a product or service.
The format deliberately gives shoppers the information they need up front. Withholding it would reduce qualified clicks, not increase them.
Frequently asked questions about this topic
If I cannot use keywords, how do I influence which searches I appear for?
Through the product data, especially the title, and through the category and attribute fields. Improving a title changes which queries you match, which is the closest equivalent Shopping has to keyword work.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1You’d like to promote your products across Google’s platform but aren’t sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns?Explained
- 2You’d like to promote your products across Google’s platform but aren’t sure if you should go with a Smart Shopping campaign or a Standard Shopping campaign. Which statement is true about Smart Shopping campaigns?
- 3Which of these statements about Shopping Ads is true?Explained
- 4True or false: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase.
- 5Which basic website requirement must everyone follow in order to advertise on Shopping ads?Explained
- 6What can you do to help prevent Standard Shopping ads from appearing when you don’t want them to?Explained