What can you do to help prevent Standard Shopping ads from appearing when you don’t want them to?
Correct Answer
Add negative keywords in the campaign
Key takeaways
Negative keywords are added to the campaign or ad group in Google Ads.
They are the only direct query control in Shopping.
They take effect immediately, without a feed change.
Why is this the correct answer?
Negative keywords are added in the campaign, in Google Ads. They are the one direct query control a Shopping campaign has, and they apply without touching the feed — which makes them immediate and precise. Merchant Center holds product data and has no notion of queries, so nothing about query exclusion happens there or in the feed.
Why are the other options wrong?
Add negative keywords in the product feed
The feed carries product data. It has no mechanism for excluding search queries.
Add negative keywords in Merchant Center
Merchant Center validates products and holds no query controls.
Add negative keywords in the ad
Shopping ads have no editable ad text, so there is nowhere in the ad to add keywords.
Frequently asked questions about this topic
How do I find which queries to exclude?
The search terms report shows the actual queries that triggered your ads. Sorting by cost and looking for spend without conversions is the fastest way to build a negative list worth having.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Where should you add negative keywords if you want to help prevent Standard Shopping ads from appearing when you do not want them to?Explained
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