Isabella owns a bookstore and has been running a Google Shopping campaign for several months. She’d like to…
Correct Answer
She can use impression-share data and the Bid Simulator tool.
Key takeaways
Impression share shows the eligible auctions you are missing.
The Bid Simulator estimates the extra volume a different bid would have won.
Together they quantify headroom, rather than just reporting past performance.
Why is this the correct answer?
Growth opportunity is a question of headroom: where could you be showing that you currently are not, and what would it cost to get there. Impression share answers the first half by revealing the auctions you were eligible for but missed, and the Bid Simulator answers the second by estimating the additional impressions and clicks a different bid would have produced. Used together they turn a vague sense that a campaign could do more into a quantified trade-off between bid, budget and volume.
Why are the other options wrong?
She can monitor and arrange new product groups to find opportunities.
Arranging product groups is a structural task that helps you organise and bid more precisely. It is useful, but it describes managing the campaign rather than identifying where growth is available.
She can filter her product view for granular reporting.
Filtering the product view gives granular reporting on what has already happened. It shows current performance, not untapped headroom.
She can use benchmarking data to get market insights.
Benchmark data indicates how similar advertisers are performing, which is context rather than a specific opportunity in Isabella's own account.
Frequently asked questions about this topic
Where do I find the Bid Simulator?
In Google Ads, hover over the bid column for a product group or ad group and click the simulator icon, which opens estimates of clicks, cost and conversions at different bid levels. It is based on recent auction data, so treat it as a projection from the last week or so rather than a guarantee.
Should I act on impression share or on the simulator first?
Read impression share first, because it tells you whether the shortfall is a budget problem or a rank problem. The simulator only helps with the rank side; if the campaign is losing share to budget, no bid change will fix it.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Angelo owns a bookstore and has been running a Google Shopping campaign for several months. He needs to monitor how different books are performing. How can Angelo get the information he needs?
- 2Julia owns a used video game store. She’s been using google shopping ads for a few months. Which two forms of data are easily available for Julia to continue optimizing the performance of her campaigns?(choose two.)Multiple correct
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