Wade’s the owner of HomeThings, a shop that sells home cash-and-carry goods. He says he’s interested in…
Correct Answer
They’re visual, easy-to-browse display ads.
Key takeaways
Local catalog ads were visual, browsable display ads built from local inventory data.
They aimed to drive nearby shoppers into a physical store.
Google Ads delivers none of its formats by email, SMS or print.
Why is this the correct answer?
Local catalog ads were a display format built to do the job the printed catalogue used to do: give a shopper something visual to browse, then push them towards a nearby store. They ran on the Display Network using imagery drawn from a local inventory feed, so the products shown were ones actually stocked near the person seeing them. The key words in the correct answer are visual and easy-to-browse — this was a format designed for discovery and leafing through, not for direct response.
Why are the other options wrong?
They’re ad campaigns, delivered via storytelling e-mails.
Email is not a Google Ads delivery channel. Google Ads served into Gmail at one point, but a local catalog ad was a display format rather than an email campaign.
They’re short ads, delivered via SMS.
Google Ads has never delivered ads by SMS. Text messaging is not part of the platform.
They’re customer-friendly and information-dense full-color mailers.
Physical mailers are offline print, which Google Ads does not produce. The catalogue comparison is about the browsing experience, not about posting something through a letterbox.
Frequently asked questions about this topic
Can I still run local catalog ads?
Answer the exam as written, but this format has since been retired. The equivalent work today is done through Performance Max with a local inventory feed, which handles store-focused goals across Google's surfaces rather than through a standalone catalogue format.
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Wade owns HomeThings, a shop that sells home cash-and-carry goods. He says he’s interested in expanding his marketing reach. You suggest running a local catalog ad. What’s an accurate description of local catalog ads you could give wade?
- 2Cheryl is the owner of HomeThings, a shop that sells home goods. You, as her marketing intern, are describing the various Google Ad offerings. What’s an accurate description of Local Catalog ads you could give Cheryl?
- 3Dante is the owner of HomeThings, a shop that sells home goods. He just launched a Local Catalog ad campaign. Where are two places a consumer might encounter Dante’s Local Catalog ad? (Choose two.)Multiple correct
- 4Cheryl owns HomeThings, a shop that sells home goods. You, as her marketing intern, are describing the various Google Ad offerings. What’s an accurate description of Local Catalog ads you could give Cheryl?
- 5Lance, the owner of a long-standing antique toy shop, hears the youngsters in his shop talk about how effective the Display ad from Toys by Tammy was. He becomes interested in accessing the Google Display Network (GDN). What’s one way Lance could use the GDN?
- 6Carrie owns a boutique shop that sells decorative, handmade pottery. She’s choosing an online ad campaign to allow a seamless shopping experience for her potential customers. What’s one benefit that Shopping campaign ads offer Carrie?