Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account?
Correct Answer
Verified and claimed website URL
Key takeaways
Merchant Center requires a claimed and verified website URL.
Verification proves you control the site your products link to.
It comes before feeds, pricing and campaigns.
Why is this the correct answer?
Before Merchant Center will accept your products, you have to prove you control the website they link to. Claiming and verifying the website URL is that proof, and it exists to stop one merchant listing products that point at another's shop. It is the first step of setup, ahead of feeds, pricing or campaigns, because nothing else can be approved until ownership is established.
Why are the other options wrong?
Local business data feed
A local business data feed is only needed for local inventory features, not for creating the account.
Country where her products are sold
Target country is configured on the feed and campaign. It is a setting rather than the information required to create the account.
Promotion text
Promotional text is an optional extra on listings and has nothing to do with account creation.
Frequently asked questions about this topic
How do I verify and claim my website?
Through Merchant Center's business information settings, using one of the standard methods: an HTML file upload, a meta tag in your homepage, Google Tag Manager, or Google Analytics. Verification proves control; claiming ties the domain to your account so no one else can use it.
Official documentation: https://support.google.com/merchants/answer/176793?hl=en
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
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