In order to offer products in different countries, you should:
Correct Answer
D) List the products in the local language
Key takeaways
List product data in the local language of the target country.
Price in the local currency, matching the local landing page.
Use a separate primary feed per target country.
Why is this the correct answer?
Selling into another country means meeting shoppers in their own language. Product data in the local language is what lets Google match your items to local searches, and it is what the shopper reads in the ad — an English title will rarely match a query typed in French or German, however good the product. Localisation runs through the whole setup: language, currency, price, and usually the landing page too.
Why are the other options wrong?
A) Always set prices in USD
Prices should be in the local currency of the target country. Fixing everything in one currency creates a mismatch with the landing page and confuses shoppers.
B) Use one feed for all products
A single feed for everything cannot carry different languages, currencies and availability per market. Separate feeds per target country are the normal approach.
C) Use the same landing pages globally
Sending everyone to the same landing page ignores language, currency and local shipping terms, and risks a price mismatch disapproval.
Frequently asked questions about this topic
Is machine translation good enough for product titles?
It is a starting point, but titles are the strongest matching signal, so a literal translation often misses the words local shoppers actually search with. Checking key categories against local search demand is usually worth the effort.
Official documentation: https://support.google.com/merchants/answer/188475?hl=en
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
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