Which AdWords campaign settings should Sarah choose in order to sell products to California residents only?
Correct Answer
B) Set both the country of sale to United States and location to California
Key takeaways
Country of sale controls product eligibility and ties to the feed.
Location targeting controls where the ads actually serve.
Selling to one state needs both: country set, then location narrowed.
Why is this the correct answer?
Two separate settings are doing two separate jobs here, and Sarah needs both. Country of sale determines which market the products are eligible in and ties to the feed; location targeting determines where the ads actually serve. Setting the country to the United States makes the products eligible, and narrowing location to California restricts delivery to that state. Either setting alone leaves the other half unconstrained.
Why are the other options wrong?
A) Set the country of sale to United States only
Country of sale alone makes the products eligible across the whole country, so the ads would serve well beyond California.
C) Set the location to California only
Location targeting alone does not establish product eligibility, which is governed by the country of sale on the feed.
D) Set either country of sale to United States or location to California
These settings are not alternatives. They control different things and both are required.
Frequently asked questions about this topic
Can I target a city or radius rather than a whole state?
Yes. Location targeting supports countries, regions, cities and a radius around a point, so a single-store retailer can target a travel distance rather than an administrative area. Country of sale still has to match the market the feed is set up for.
Official documentation: https://support.google.com/adwords/answer/6317
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
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