Merchants use Google Merchant Center for which purpose?
Correct Answer
A) Upload product data through feeds or an API
Key takeaways
Merchant Center receives and validates product data, by feed or API.
It reports item problems through Diagnostics.
All bidding and budget decisions happen in the advertising account.
Why is this the correct answer?
Merchant Center exists to receive and validate product data, whether uploaded as a file, fetched from a URL, linked from a Google Sheet or pushed through the API. It holds the catalogue, checks it against the Shopping policies and reports problems in Diagnostics. Everything about how that inventory is bid on and budgeted happens in the advertising account instead.
Why are the other options wrong?
B) Set campaign priority
Campaign priority is a Google Ads setting that governs which of your campaigns bids for a shared product.
C) Set mobile bids on specific products
Mobile bid adjustments are set on the campaign in Google Ads, not on products in Merchant Center.
D) Manage Shopping campaign bids
Shopping campaign bids live entirely in the advertising account.
Frequently asked questions about this topic
When is the Content API worth using over file feeds?
When the catalogue is large or fast-moving and price and stock change through the day. The API pushes updates close to real time, which avoids the price mismatch disapprovals that scheduled fetches can leave behind.
Official documentation: https://support.google.com/merchants/answer/188493?hl=en
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1You’re in the process of creating a Google Merchant Center account and realise that you don’t have a refund policy. Your company does not allow refunds. What should you do next?Explained
- 2You’re setting up a product feed in Merchant Center for the first time, and you realise that you don’t have availability for each product. What will happen if you try to upload the feed in Google Merchant Center?Explained
- 3What are two commonly used programmes in Google Merchant Center? Choose two.Multiple correct
- 4Which of the following attributes is optional when setting up a product feed in the Google Merchant Center?Explained
- 5Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product?Explained
- 6What will happen if you try to upload a feed in Google Merchant Center that does not have availability for each product?Explained