Which of the following attributes is optional when setting up a product feed in the Google Merchant Center?
Correct Answer
Product_type
Key takeaways
Product type is optional and is your own categorisation.
Price, image link and availability are all required.
Supply product type anyway — it is a valuable dimension for product groups.
Why is this the correct answer?
Product type is your own categorisation of the item, usually mirroring your website's structure, and it is optional. Price, image link and availability are all required, because each changes what the shopper is actually being offered. Product type is worth supplying anyway — it is one of the most useful dimensions for building product groups in a Shopping campaign — but its absence will not disapprove the item.
Why are the other options wrong?
Price
Price is required. Without it there is no offer, and it must match the landing page.
image_link
The image link is required. The image is the primary element of a Shopping listing.
availability
Availability is required, since it tells the shopper whether the item can be bought.
Frequently asked questions about this topic
How does product type differ from google_product_category?
Google product category is Google's fixed taxonomy and influences classification. Product type is free-form and yours, typically matching your site's navigation. Most merchants supply both, since they serve different purposes.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1When setting up a product feed in the Google Merchant Center, which of the following attributes is optional?Explained
- 2Your client is working with an agency to set up a product feed in Google Merchant Center, but the agency is not sure which attributes to include. Which attribute is optional?
- 3You’re setting up a product feed in Merchant Center for the first time, and you realise that you don’t have availability for each product. What will happen if you try to upload the feed in Google Merchant Center?Explained
- 4Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product?Explained
- 5What will happen if you try to upload a feed in Google Merchant Center that does not have availability for each product?Explained
- 6You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?