If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?
Correct Answer
B) Maximum cost-per-click (max. CPC) bidding
Key takeaways
Manual max CPC is the only option without conversion tracking.
Every conversion-aware strategy needs conversions to be measured.
Set up conversion tracking before choosing a bidding strategy.
Why is this the correct answer?
Without conversion tracking there is no conversion signal, so every strategy that optimises towards conversions is unavailable. That leaves manual maximum CPC bidding, where you set the price you are willing to pay for a click and Google does not attempt to predict what happens afterwards. It is also the practical reason to set conversion tracking up first: skipping it locks you out of nearly every useful bidding option.
Why are the other options wrong?
A) Target cost-per-acquisition (target CPA) bidding
Target CPA optimises to a cost per conversion, which requires conversions to be measured.
C) Enhanced cost-per-click (ECPC) bidding
Enhanced CPC adjusts bids according to predicted conversion likelihood, so it too depends on conversion data.
D) Maximum cost-per-acquisition (max. CPA) bidding
This is not a standard Google Ads bidding option, and any CPA-based strategy would require conversion tracking regardless.
Frequently asked questions about this topic
What is the minimum conversion tracking for a retail account?
A purchase conversion that fires once per order and passes the transaction value and currency. Value is what unlocks the value-based strategies later, so it is worth getting right at the start rather than adding afterwards.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
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