Which email contact does Google use to notify merchants about account warnings?
Correct Answer
B) Google Merchant Center technical contact
Key takeaways
Account warnings go to the Merchant Center technical contact.
That role is meant to reach whoever can fix a feed or policy problem.
Suspension warnings are time-limited, so keep the contact current.
Why is this the correct answer?
Account warnings go to the technical contact recorded in Merchant Center. That role exists because these messages are operational — feed failures, policy problems, things requiring a change to data or configuration — so they are routed to the person able to act rather than to a general business address. Confirming who holds that role is worthwhile, since suspension warnings usually arrive with a window to respond.
Why are the other options wrong?
A) Both Google Merchant Center technical contact and primary contact
Warnings are not sent to both contacts by default. The technical contact is the designated recipient.
C) Google Merchant Center primary contact
The primary contact covers general account matters rather than technical warnings.
D) AdWords primary contact
These are Merchant Center notifications, so they do not route through the advertising account's contacts.
Frequently asked questions about this topic
Should the technical contact be a person or a shared inbox?
A monitored shared inbox is safer, because notifications then survive someone leaving or being on holiday. Losing a suspension warning to an unattended mailbox is a common and entirely avoidable failure.
Official documentation: https://support.google.com/merchants/answer/1678274?hl=en
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
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