To set up a Shopping campaign, you’ll need to link your Google Merchant Center account and:
Correct Answer
AdWords account
Key takeaways
Merchant Center holds the products; the ads account holds the campaign and bids.
The two must be linked and the link approved before ads can serve.
A Business Profile is only required for local inventory features.
Why is this the correct answer?
Shopping needs two accounts working together: Merchant Center holds the product data, and the advertising account holds the campaign, the budget and the bids. Neither works alone — Merchant Center cannot buy traffic, and the ads account has no products to advertise until the link is approved. Linking them is therefore the step that makes a Shopping campaign possible at all.
Why are the other options wrong?
credit card
Billing details are needed to pay for advertising, but a credit card is not an account you link to Merchant Center.
list of approved Shopping policies
Policies are rules you must comply with. There is no list to link.
Google My Business account
A Business Profile is required for local inventory features, but it is not what a standard Shopping campaign links to in order to run.
Frequently asked questions about this topic
How is the link approved?
The request is sent from Merchant Center under Settings and Linked accounts, and an administrator on the advertising account approves it from their own linked accounts screen. Until approval, the campaign has no inventory to serve.
Official documentation: https://support.google.com/merchants/answer/2660968
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account?Explained
- 2Gina owns a woodworking shop that makes custom cabinets. She uploads data to her Google Merchant Center to help create ads from her inventory. What data does a Shopping campaign use from her Merchant Center feed to place Gina’s ads?
- 3You’re in the process of creating a Google Merchant Center account and realise that you don’t have a refund policy. Your company does not allow refunds. What should you do next?Explained
- 4Aside from the Google Merchant Center diagnostic interface, how would you expect to be notified of an account suspension?Explained
- 5Your client is working with an agency to set up a product feed in Google Merchant Center, but the agency is not sure which attributes to include. Which attribute is optional?
- 6Aside from the Google Merchant Center diagnostic interface, what other way will you be notified of an account suspension?