Jane’s product feed would get disapproved due to:
Correct Answer
a price mismatch between the feed and landing page
Key takeaways
Feed price must match the landing page price.
Mismatches usually come from sales or price changes outrunning the feed refresh.
Fix with synchronisation — scheduled fetches, supplemental feeds or the Content API.
Why is this the correct answer?
A mismatch between the price in the feed and the price on the landing page is one of the most frequent causes of disapproval, because Google checks the two against each other and treats a discrepancy as misleading the shopper. It happens easily: a sale starts on the site before the feed refreshes, or a scheduled fetch lags behind a price change. The fix is keeping the two in sync rather than editing individual items.
Why are the other options wrong?
a URL that’s 1500 characters
Long URLs are not a disapproval reason in themselves. Provided the link resolves to the correct product page, length is not the problem.
an image being a GIF format
Image format requirements exist, but a supported image format is not what causes a price-related disapproval.
a feed including a mobile link
A mobile link is an optional, legitimate attribute for sending mobile users to a mobile-optimised page.
Frequently asked questions about this topic
How quickly must a price change be reflected?
As fast as you can manage, because the item is at risk from the moment the two disagree. Automatic item updates help by letting Google correct price and availability from structured data on your product pages when it spots a mismatch.
Official documentation: https://support.google.com/merchants/answer/6098334
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1You’re setting up a product feed in Merchant Center for the first time, and you realise that you don’t have availability for each product. What will happen if you try to upload the feed in Google Merchant Center?Explained
- 2Which of the following attributes is optional when setting up a product feed in the Google Merchant Center?Explained
- 3Which definition of attributes in the product feed is correct?Explained
- 4Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product?Explained
- 5What will happen if you try to upload a feed in Google Merchant Center that does not have availability for each product?Explained
- 6When setting up a product feed in the Google Merchant Center, which of the following attributes is optional?Explained