Which definition of attributes in the product feed is correct?
Correct Answer
Attributes are the data points that describe a product.
Key takeaways
Attributes are the structured data points that describe a product.
They hold text, numbers, URLs or dates depending on the field.
They are data fields with defined meanings, not keywords.
Why is this the correct answer?
Attributes are the individual data points describing a product — title, description, price, availability, brand, GTIN, image link and so on. They can hold text, numbers, URLs or dates depending on the field, which is why defining them as text-only or numerals-only is wrong. And they are structured fields with defined meanings, not keywords: Google reads them as data rather than as terms to match literally.
Why are the other options wrong?
Attributes are numerals only that describe a product.
Many attributes are text, such as title and description, so numerals-only is incorrect.
Attributes are text-only that describe a product.
Several attributes are numeric or date-based, such as price and availability date, so text-only is incorrect too.
Attributes are keywords that describe a product.
Attributes are structured fields, not keywords. Shopping has no positive keywords, and Google interprets these as data points.
Frequently asked questions about this topic
Which attributes matter most for performance?
Title first, because it carries the most weight in deciding which searches you match, then image, price and availability, since those determine whether the shopper clicks and whether the item stays approved.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
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