Which of the following is true of attributes in the product feed?
Correct Answer
Attributes are the data points that describe a product.
Key takeaways
Attributes are the structured data points describing a product.
They hold text, numbers, URLs or dates depending on the field.
They are defined fields with meaning, not keywords.
Why is this the correct answer?
Attributes are the structured data points that describe a product — title, description, price, availability, brand, GTIN, image link and so on. They hold text, numbers, URLs or dates depending on the field, which rules out any definition limited to a single data type, and they are defined fields rather than keywords: Google reads them as data with meaning, not as terms to match literally.
Why are the other options wrong?
Attributes are numerals only that describe a product.
Many attributes are text, such as title and description, so numerals-only is wrong.
Attributes are keywords that describe a product.
Attributes are not keywords. Shopping has no positive keywords, and these are structured fields.
Attributes are text-only that describe a product.
Several attributes are numeric or date-based, such as price and availability date, so text-only is wrong too.
Frequently asked questions about this topic
Which attributes have the biggest effect on performance?
Title first, since it carries the most weight in deciding which searches you match, then image, price and availability — those determine whether a shopper clicks and whether the item stays approved.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
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